Brand & UX

Genius

2025

Genius automatically answers, transcribes and summarizes your calls and manages your appointments

Currently in beta — not yet available on the App Store

Genius app — AI virtual assistant answering calls and booking appointments

Challenge

Control & Trust

Ensuring users felt confident that the AI would handle their calls accurately and professionally while maintaining control over their communication.

Time Management

Allowing users to flexibly set when the AI should take calls and ensuring smooth integration with their calendar.

Clear Transcriptions

Delivering precise transcriptions and useful summaries so users could quickly review calls without needing to listen to entire recordings.

Effortless Automation

Creating an intuitive interface that made configuring the assistant and managing appointments easy, with minimal learning curve.

Genius user flow — onboarding, contacts, calendar, inbox and settings architecture

UI Kit

Following user research on trust and efficiency in AI communication, I developed a dual-theme color system anchored in deep purple for focus and teal for action, colors selected to communicate reliability and technological agility. The brand identity, including the custom app icon, reinforces this connection through geometric precision and gradient energy.

The UI maintains strict visual consistency: avatar-based contact identification, structured AI summaries with clear hierarchy, and color-coded calendar markers for quick scanning. Components like toggles, modals, and navigation follow predictable patterns, ensuring users maintain control while the AI handles complexity in the background.

Genius dark and light mode — inbox, call transcription, contacts, calendar screens