Vegan Lens allows you to instantly identify any vegan-friendly product. Quick and easy!
I explored the problem space, studying users, market, and business goals. Understanding user needs, pain points, and aspirations, I pinpoint the right problems to solve.
A cardsorting was carried out with key actions to identifying which information is most important to users, allowing me to prioritize content accordingly.
Wireframes help in planning the information architecture of the product. Allow me to organize content, prioritize information, and establish the flow of the user journey.
These were used for user testing and validation
iOS users were used for this usability test
Through user testing sessions, I gain valuable insights on how well the design aligns with their needs and objectives. Based on user feedback, I refine and improve the design.
Based on the research, i created a cohesive color palette with primary, secondary, and accent colors to use throughout the UI. : Having predefined components and styles ensures that the interface remains consistent across different pages and screens, enhancing the user experience.