UX/UI Design
2018 to 2020
Welo is a platform that combines a powerful video editor with a premium content distribution and monetization model on news portals.
Expanding the Audience
The product started serving news portals to enrich their editorial content. The challenge was to expand the business model to also support TV networks looking to streamline their signal editing workflow.
Simplifying Creation
Users needed a faster, more intuitive way to create, edit and share video clips, reducing friction from capture to publication across multiple platforms.
Automating Sales
The sales process was handled outside the platform. Integrating it directly into the product would reduce manual work and create a more seamless experience for both sellers and buyers.
Unified Experience
Bringing editing, distribution, monetization and sales under one roof meant designing a cohesive interface that felt simple despite the complexity underneath.
For journalists, the platform needed to feel like an extension of their newsroom, allowing them to capture the best moments from a live feed, turn them into clips, and embed them directly into their articles with a branded player that matches their site.
For content creators at news agencies, the focus was on speed and planning: uploading unpublished material, adding branding and subtitles, and having everything distribution-ready before the content even airs.
